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History of Quality
Service
We have been providing our Personalized Swim Instruction©
services since 1987. Homes association board members and country club
managers frequently noted the quality of personnel teaching
our swim instruction classes; and began requesting that we manage their
aquatic facilities, including the provision of lifeguards. Jeff expressed
his gratitude for their confidence in our corporation, but informed them
that he preferred to devote our corporate energy to refining and enhancing
our Personalized
Swim Instruction©
services.
In the fall of 1996, at the persistence of many homes
associations and country clubs, Jeff agreed to develop a proposal for these services. After careful industry
analysis, he realized that many things about the status quo of this industry needed
changed. He also realized it would be expensive to provide the kind of service the industry
seemed to need. He was not convinced, however, that communities would be willing to pay more than
the current industry standard. He presented a detailed plan and proposal to the
communities requesting service, in which he quoted a price above the
industry standard. The communities were willing to pay an increased price
for superior service, and thus we began providing Aquatic Facility Management
services in 1997.
Jeff knew that he could not tackle an
operation this large without more leadership and expertise. For help with
launching this new service, he turned to his family - people he knew embraced the same business ethics and principles that guided
the development of our swim instruction and swim team services. He recruited
his father and older brother,
Stephen, who
worked at least 15 hours per day during the spring and summer of 1997 to deliver
quality aquatic facility care and management to our customers. By continuing
an intense focus on quality and dependability, we gained and have retained
the confidence of those communities desiring superior service.
The relentless intensity of being responsible for aquatic facilities 24/7,
and the time-consuming nature of employing so many personnel prevented Jeff
from pursuing many of his other interests and business ventures. Included in
those business ventures was the writing and self-publication of children’s
books. In 2001, to allocate more time toward an expansion in to the publishing
industry, we scaled back our Aquatic Facility Management operations
and eliminated Lifeguard & Facility Attendant services. In 2003,
Jeff published his first book, “Amanda Panda Discovers the
Wonderful World of Water.” Since its publication in March of 2003,
he has dedicated much of his time to a world-wide
marketing effort.
In
2004, Jeff responded to his customers' persistent requests to
re-expand the Aquatic Facility Management
services, which included
re-instating the Lifeguard & Facility Attendant services component.
However, knowing the personal demands that this particular industry places
on himself and his entire leadership team, Jeff made a concrete decision to
limit the growth of these services. Therefore, our focus is on quality
not quantity. Our pricing structure reflects the cost of delivering that
quality.
Finding mature, reliable Lifeguards and Facility Attendants
is just one of the industry-wide challenges that we and our competitors face
every year. We have demonstrated that effective leadership is the answer to this
challenge.
Jeff Kelly inc. has designed and implemented a professional leadership
infrastructure that our competitors simply do not provide. Most of our
competitors use high school and college students as “pool managers” to
supervise other high school and college-age employees. We employ only mature
professionals to serve on our leadership team, most of whom are school
teachers. This leadership model allows us to meet the needs of your
community with prompt attention and relieves you of the micromanagement of
your aquatic facility.
Below is an
outline of our Aquatic Facility Management Services.
If your community is interested in receiving a proposal for any or all of
these services, we will request an opportunity to speak with the members of
the homes association board or country club management team. During this
meeting, we will listen to the specific needs of your community, and we will
elaborate on the benefits of our aforementioned leadership infrastructure.
We will also thoroughly examine the condition of your aquatic facility and
the operating equipment. If we determine that our services are compatible
with your community, we will
develop a proposal custom-fit for your
community. If you are interested in opening a dialogue about the
possibility of Jeff Kelly inc. serving your community, please call
816-942-SWIM (7946) and ask to speak with Andy Penn, the Executive
Director of our corporation. You may also contact him via
email.
Services
Aquatic Facility Care & Maintenance Services
Seasonal
Opening: Jeff Kelly inc. will
administer the seasonal opening of the Facility. Detailed procedural
documents are available upon Customer request.
 
Daily Care of Swimming Pool(s), Operating Equipment, Deck
Area and Restrooms:
1. Maintain proper sanitization and water balance by
performing water chemistry tests and administering proper dosages of
chemicals.
2. Maintain effective circulation and filtration by cleaning
(backwashing and rinsing) pool filter(s), and cleaning pool skimmer
and pump-pot strainer baskets.
 3. Maintain cleanliness of the pool(s) by skimming pool surfaces,
brushing pool walls and vacuuming pool floors.
4. Provide a clean, organized and sanitary pool deck upon daily
Facility opening.
5. Provide clean restrooms stocked with hygienic products upon daily
Facility opening.
6. Safety: Jeff Kelly inc. may close the Facility when warranted by
any situation that may pose a danger to the patrons. In the event
Jeff Kelly inc. is informed of defecation, excessive bleeding or
excessive vomiting, Jeff Kelly inc. will restrict access to affected
swimming pool(s) and administer the appropriate chemicals according
to the recommendations of the Center for Disease Control (CDC) regarding
the treatment of potentially contaminated pool water.
Chemicals, Janitorial and Hygienic Products:
Jeff Kelly inc. will purchase and deliver chemicals, janitorial and
hygienic products necessary to provide its services.
 Facility Repairs and Replacements:
When Jeff Kelly inc. recognizes a need for repairs or replacements
requiring the purchase of equipment, parts, and/or the services of a
specialized company; Jeff Kelly inc. will inform Customer of
the need for such equipment, parts and/or services.
When Jeff Kelly inc. has informed Customer of the
need for repairs or replacements, it is the responsibility of
Customer to procure and coordinate the repairs and/or replacements.
Upon Customer request, however, Jeff Kelly inc. will provide Customer with an estimate(s) from the appropriate provider(s) for such repairs or
replacements; and/or coordinate repairs or replacements with the appropriate provider(s).
Seasonal Closing
(“Winterization”): Jeff Kelly inc.
will administer the seasonal closing of the Facility. Detailed
procedural documents are available upon Customer request.
Off-Season Water Chemistry Maintenance:
Jeff Kelly inc. will monitor and maintain sanitizer in the water
to protect the integrity of the swimming pool floor and walls. Jeff Kelly inc. will perform
these procedures during 6 visits to the Facility between the
Seasonal Closing and the Seasonal Opening.
Lifeguard
& Facility Attendant Services
Choosing Lifeguards or Facility Attendants:
“Lifeguards” and “Facility Attendants” are often mistaken as
synonymous terms. There are no federal, state or local laws or
regulations governing the use of “Lifeguards.” Rather, the issue is
one of semantics as it relates to liability. The term
“Lifeguard” has a connotation to many parents that allows them to
feel less responsible for the safety of their children. Thus, this
perception increases the probability of danger when only one
“Lifeguard” is on duty at a crowded swimming pool. Furthermore, that
“Lifeguard” cannot simultaneously be responsible for the
safety of all swimmers while fulfilling other responsibilities at the swimming pool
facility. It is our professional opinion that referring to these
personnel as “Lifeguards,” exposes the community and our corporation
to a greater degree of liability should there be an accident.
Therefore, our policy is to use the term “Facility Attendant,” even
though our personnel are certified Lifeguards; if the terms of our
contract with the community include dates and times during which there
will be only one personnel on duty. We will only refer to our
personnel as “Lifeguards” if the terms of our contract with the
community ensure the provision of at least two personnel on duty at
all times. Furthermore, the ergonomics of the facility must allow
for one of these personnel to safely guard all people in the
swimming pool(s), while the other personnel is performing any of the
other responsibilities detailed below. Thus, for communities with
larger swimming pools, such as most country clubs; we will only
refer to our personnel as “Lifeguards” if the terms of our
contract
with the community ensure the provision of at least three or four
personnel on duty at all times.
The Responsibilities of Lifeguards
& Facility Attendants are:
1. Respond to water rescue and CPR-related emergency situations.
2. Clear all swimmers from the pool(s) and/or close the facility
when warranted by any situation that may pose a danger to the
patrons.
3. Enforce facility rules stipulated by Customer.
4. Assist Customer in controlling entry to the facility as specified
by Customer.
5. Assist Customer in maintaining cleanliness and
organization of the facility.
Lifeguard Certification Classes
Curriculum: Our Lifeguard Instructors teach the American
Red Cross Lifeguard Certification curriculum. Successful completion of
this course will result in a three-year American Red Cross Lifeguard
Certification with a one-year CPR \ AED (Automatic External
Defibrillator) Certification.
Requirements: These classes are available to students 15 years of
age and older, who meet specific swimming ability requirements detailed
below. Employment with Jeff Kelly inc. is NOT a requirement to
enroll in our Lifeguard Certification classes. Please refer to the
Employment Opportunities section of this website for more information
about our Lifeguard employment opportunities.
Swimming Ability Requirement #1: Swim 300 yards continuously,
using these strokes in the following order: 100 yards of "front crawl"
(freestyle) using a rhythmic breathing and a stabilizing, propellant
kick. Rhythmic breathing can be performed either by breathing to the
side or to the front; 100 yards of breaststroke using a pull, breathe,
kick and glide sequence; 100 yards of either the front crawl or
breaststroke. The 100 yards may be a combination of front crawl and
breaststroke. There is no time requirement for this skill. The
participant must show only that he or she can swim 300 yards using the
aforementioned strokes without stopping.
Swimming Ability Requirement #2: Starting in the water, swim 20
yards using front crawl or breaststroke, surface dive 7-10 feet,
retrieve a 10-pound object, return to the surface, swim 20 yards back to
the starting point with the object and exit the water without using a
ladder or steps, within 1 minute, 40 seconds. When returning to the
starting point, the participant must hold the 10-pound object with both
hands, placing the brick on his or her chest, and must keep his or her
face above the water. The participant can swim on his or her back using
an elementary backstroke kick, flutter kick or a rotary (eggbeater)
kick. The participant must exit the water using his or her strength. The
time is complete once the participant has exited the water and is
standing up on the pool deck. The purpose of the time event is to ensure
that the participant demonstrates comfort in the water, along with
enough speed, strength and endurance to perform a combination of basic
skills that are required and built upon throughout the course.
Course Schedule: As of January 9th, 2011, we have not yet
solidified our 2011 course schedule. Please check back in mid-February
for an update. Thank you for your patience.
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Dates |
Times |
Content |
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TBD |
10:00 a.m. to 06:00 p.m. |
Prerequisite Verification\Skills Evaluation;
The Professional Lifeguard and Injury Prevention; Patron
Surveillance and Emergency Preparation; Rescue Skills. |
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TBD |
10:00 a.m. to 06:00 p.m. |
Before Providing Care and Rescue Skills, Part
2; Injuries to Muscles, Bones and Joints and Caring for
Head, Neck and Back Injuries, Part 1; Caring for Head, Neck
and Back Injuries, Part 2. |
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TBD |
10:00 a.m. to 06:00 p.m. |
Breathing and Cardiac Emergencies;
Two-Rescuer CPR and AED; First Aid. |
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TBD |
10:00 a.m. to 06:00 p.m. |
Skills Review |
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TBD |
10:00 a.m. to 06:00 p.m. |
Final Written Exam and Final
Skill Scenarios. |
Tuition:
$190.00
Tuition for Seniors (Age 50+) and
Lifeguard Leaders if hired by Jeff Kelly inc.:
Free!
This certification is valid for three years and has
a monetary value of $190.00. We offer these certification classes
free of charge with the expectation that the training we
provide directly benefits our corporation. Therefore, we will retain
your certification card for the duration of the certification
period. You are not obligated to reimburse the corporation
for this training if you choose to resign or if you choose to
complete only one season with Jeff Kelly inc. However, to obtain
your certification card and ownership of the course manual, you
will be required to compensate the corporation for our time
investment in your training. The compensation schedule is as
follows: 1. If you do not complete your initial season and/or
fulfill all obligations of your Employment Contract; the cost to
obtain your certification card and ownership of the course manual
will be the full value of the training ($190.00). 2. If you do not
complete a subsequent season and/or fulfill all obligations of that
season’s Employment Contract; the cost to obtain your
certification card and ownership of the course manual will be
two-thirds of the value of the training ($126.66). 3. If you do not
complete a third season and/or fulfill all obligations of that
season’s Employment Contract; the cost to obtain your
certification card and ownership of the course manual will be
one-third of the value of the training ($63.33).
Locations:
Our Lifeguard Certification
Classes will be conducted at Longview Recreation Center. One day of the training may be conducted at the
Nottingham by the Green Homes Area Association clubhouse
and/or pool.
Directions to both
facilities are located at
Directions to Our Facilities.
Enrollment: Enrollment is done via telephone at 816-942-SWIM
(7946).
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